Vol.5 No.2 (May 2015)
Research on Power Marketing Strategy and the Law of Supply and Demand
With the continuous development of economy and people’s living standards improving, the power industry which closely relates to the broad masses of people’s daily life and production activities also presents the new situation under the new development opportunity. Due to the current in the electric power industry in our country, power supply enterprise has the characteristics of monopoly and regional proprietary; this makes the control of electric power marketing in the hands of a power supply enterprise. At the same time, the current power supply enterprises in organization and management aspects such as the relatively backward mode and strategy in a certain extent affect the stability of the electric power marketing development. Therefore, the current power supply enterprises should strive to strengthen market research to explore a series of scientific and good marketing strategy, and with reasonable according to the law of market supply and demand conditions, provide consumers with better service, so as to effectively contribute to the reform of the electric power market development.
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