Vol.5 No.2 (April 2015)
A Brief Analysis on the Environment and Trends of Bus Industry’s Upgrading in China
王 赛 ：桂林理工大学管理学院，广西 桂林
Bus is a basic road traffic tool. These years, in China, the large-scale growth of automobile industry especially the increase of private cars brings nothing profit to bus companies but makes pressure instead. But rationally, competitors from other fields in the market also provide complementary furtherance to the bus industry, and the market share of buses is not being over-suppressed by them. Compared with the competitions, the marketing environment gives more opportunities to the bus industry. So, to accommodate the market demands, bus industry needs to self-upgrade. That means that bus must be turned to be a high additional value product which is more technical for driving, more commercial for various uses, more intelligent to drivers and passengers and more friendly to the nature. And, industry enterprises should try to use the new energy to realize a high cost performance and reliable new traffic base on bus.
王 赛 (2015) 中国客车产业升级的环境和趋势浅析。 现代管理， 5， 30-35. doi: 10.12677/MM.2015.52005
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