Vol.4 No.7 (December 2014)
Review of Identity Fusion
Identity fusion is a visceral feeling of oneness with the group, characterized by the permeable borders between the personal and social identities. This article introduced the concept, principles and measures of identity fusion; distinguished the differences between identity fusion and group identification from many aspects, such as, types of group ties, implications, functional mechanism and predictions on the outcomes; emphasized on effects of fusion on extreme pro-group actions and helping behaviors; discussed the mediating effects of individual agency and perception of in-vulnerability; finally, the analysis and prospects on definition, origins of fusion, research methods, positive or negative results and cultural studies were given.
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