Vol.4 No.4 (November 2014)
The Impact of Store Image on Consumer Behavior: A Review
Store image has been the subject of research over the last 50 years in western academics. However, it seems a little bit hysteretic in Chinese academics. The primary purpose of this review is to de-scribe the definition of store image, illustrate the dimensions of store image and provide an over-view of how store image influence consumer patronage behavior. Combining with Chinese cir-cumstance, we give some suggestions to future research.
王蒙霞 (2014) 商店形象对消费者惠顾行为影响的研究评述及展望。 现代市场营销， 4， 67-73. doi: 10.12677/MOM.2014.44011
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