现代管理

Vol.4 No.4 (August 2014)

层次分析法在旅游地点选择中的应用
Analytic Hierarchy Process (AHP) in the Application of the Tourist Destination Choice

 

作者:

郭 艳 , 何 思 :成都理工大学,管理科学与工程,成都

 

关键词:

层次分析法地点选择指标Analytic Hierarchy Process (AHP) Site Selection Index

 

摘要:

随着社会的发展,旅游业已成为全球经济中发展中势头最强劲和规模最大的产业之一,日益凸显它在国民经济中的重要地位。在节假日中,旅游成为人们假日休闲的首选,但是在众多的旅游景点中怎样才能选择到一个自己满意的地方成为困扰旅游者的一个不大不小的问题。本文通过应用层次分析法来对比各项指标,选择出最适合自己的景点。

With the development of society, tourism has become one of the strongest and the largest indus-tries in the global economy development, increasingly highlighting its important position in na-tional economy. In holiday, holiday leisure tourism becomes people’s first choice. But in many tourist attractions how to choose a satisfying place for tourists becomes a small problem. This paper compares the indicators by applying the analytic hierarchy process (ahp) to choose the most suitable sites for tourists.

文章引用:

郭 艳 , 何 思 (2014) 层次分析法在旅游地点选择中的应用。 现代管理, 4, 63-70. doi: 10.12677/MM.2014.44009

 

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