Vol.4 No.3 (May 2014)
Behavioral Reasoning Theory: A New
Perspective of Understanding the Causes of Behavior
Psychologists always spare no effort to pursue the cause of the behavior, so many scholars have proposed lots of models to predict the behavior. Recently, Behavioral Reasoning Theory (BRT) further improves our ability of predicting behaviors. This theory, which is different from previous theory, highlights the roles of reason, serving as the important linkages between beliefs, global motives, intentions, and behaviors. Many studies about society and organization verify the explanatory and predictive power of BRT. After summarizing core contents, this article, in the perspectives of the theory construction, the improvement of research methods and cross-culture researches, analyzes the main defects existing in now researches, and points out the future orientation including adding additional variables in this model, standardizing research methods and implementing cross-cultural study.
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