现代市场营销

Vol.1 No.1 (May 2011)

低价商业模式的困境及盈利创新
Research on Dilemma and Profiting Innovation of Low-Price Business Model

 

作者:

张计划 :暨南大学管理学院

 

关键词:

商业模式价格战盈利途径技术创新经营创新Business Model Price War Profiting Channel Technical Innovation Business Innovation

 

摘要:

每家企业都希望利用销量增长来提升利润,但结果往往演变为一场伤人害己的价格战。面对惨烈的价格战,企业家不选择鱼死网破就得束手就擒吗?作者认为,低价商业模式可以分为低要素成本模式、低经营成本模式、低渠道成本模式、低传播成本模式,以及辅助收益补贴模式,只要开动脑筋,完全可以获得可观的利润。当然想要有所突破,必须勇于探索,敢于创新,不断地总结和改进,才可能开创出一种适合自己的盈利之路。

Every enterprise hopes to increase profits through sales volume growth, but it only turns into a price war that is destructive to both enterprises and others. In face of the brutal price war, can entrepreneurs only choose desperate fighting or being captured without resistance? In my opinion, low-price business model can be divided into low-factor-cost mode, low-operation-cost mode, low-channel-cost mode, low-transmission-cost mode and ancillary revenue subsidy mode. As long as we sharpen our wits, we can totally obtain significant profits. Of course, if we want to make breakthrough, we must have the courage to explore, innovate and constantly summarize and improve, so that we can start a profiting route suitable to ourselves.

文章引用:

张计划 (2011) 低价商业模式的困境及盈利创新。 现代市场营销, 1, 23-26. doi: 10.12677/mom.2011.11005

 

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