现代市场营销

Vol.4 No.1 (February 2014)

分类信息网站58同城的运营模式探析
The Insight into the Operating Mode of Classification Information Websites the 58.com

 

作者:

陈 静 , 唐方方 , 付 翔 :北京大学国家发展研究院,北京

 

关键词:

分类信息网站同城管理58团购 Classified Information Websites City Management The 58 Group Purchase

 

摘要:

2005年后,国内分类信息网站迅速兴起,通过对互联网信息资源进行细分重组,为广大网民提供个性化、精准化服务,分类信息网站愈受欢迎。本文探讨了目前国内最大的信息分类网站58同城的运营模式。深入分析了其兴起、经营模式和发展历程。通过准确对比,剖析转型失败原因,并进行深入分析,究其缘由
 Classified information websites in China have been grown rapidly since 2005. The websites have gained widespread popularity by providing personalized and accurate service for the majority of Internet users through the subdivision and restructuring of Internet information resources. This text discusses the operation mode of the 58.com which is the nation’s largest classified information website at present. We will deeply analyze the emergence, the management mode and development course of it. Through accurate comparison, we analyze the cause of transformation failure and deeply explore what’s behind.

文章引用:

陈 静 , 唐方方 , 付 翔 (2014) 分类信息网站58同城的运营模式探析。 现代市场营销, 4, 29-35. doi: 10.12677/MOM.2014.41006

 

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