Vol.4 No.1 (February 2014)
The Brand Image of Customer Loyalty Programs
Partnerships in Aircraft Industry Based on
The paper analyzed the positive effects of customer experience on brand image based on the literature review which covers customer loyalty programs partnerships, customer experience and brand image in aircraft industry. We propose that the customer experience is one of the main factors that affect and drive brand image promotion. Customer loyalty programs partnerships meet customer demand through providing customer with good service experience, in order to foster diversification and professional brand image of customer loyalty programs partnerships and promote customers to join customer loyalty programs partnerships through the brand image promotion. In the process of brand image promotion, the brand positioning of customer loyalty programs partnerships is not clear in customer mind, and customers have low awareness of service provided by customer loyalty programs partnerships. To resolve these problems, we propose the fol- lowing measures: customer loyalty programs partnerships should be distinguished from the homogenization service in the industry, comprehensive advertisement should be given and customer preference should be guided. Thereby, the brand image of customer loyalty programs partnerships in customer mind would be enhanced.
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