Vol.3 No.6 (December 2013)
Factors Influencing Microblog Users Real-Time Information Sharing Behavior: An Empirical Study
This study builds a theoretical model of microblog users sharing behavior of real-time information based on previous related literature. Hypotheses among technological factors, sharing habit and real-time information sharing have been established. The technological factors consist of two dimensions, the mobility and convenience. We conducted an online survey to test the proposed model and hypotheses. The results indicated that technological factors and sharing habit have positive effects on microblog users sharing behavior of real-time information. Sharing habit, in term, was influenced by technological factors.
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