Vol.3 No.2 (May 2013)
Initial Research on the Network Marketing Model of Green Food
The article points out the competitive status of the green food industry and interprets the three traditional marketing models which are wildly used such as franchise, agency and market counter, then come up with the disadvantages of the three traditional marketing models. By comparing the network marketing model with traditional marketing model, the advantage and feasibility of the network marketing can be showed. The author thought that the implementation of green food network marketing is facing the obstacles of network platform construct, logistics and consumers’ manipulate abilities at this stage, while she has put forward the way to deal with them in the paper.
陈佳 , 姜法竹 (2013) 绿色食品的网络营销模式初探。 现代市场营销， 3， 18-22. doi: 10.12677/MOM.2013.32004
 人民网. 我国绿色食品产量近亿吨国内销售额达3162亿元[URL]. http://env.people.com.cn/GB/11942008.html,2010-06-22/2013-03-05
 李维华. 特许经营概论[M]. 北京: 机械工业出版社, 2003: 2.